LAUNCHPADWORKS EASY WRITER SOFTWARE

LiftEngine’s LaunchPad SaaS Platform utilizes its proprietary LiftBase Consumer database to overlay the data needed to better understand your customers and build powerful retention and reactivation audiences. Marketing Technology News: Pax8 Names Lori Frasier Chief People Officer, Americas LaunchPad works with your current marketing infrastructure to help you scale your business.” We see LaunchPad as a hub to feed data into client marketing automation, outbound omnichannel advertising, and business intelligence platforms. Importantly, LaunchPad requires little to no IT involvement. All of this is offered at a flat, monthly rate. “LaunchPad automates a customer database build, generates 80+ fields of customer data, reports on marketing KPI’s and provides unlimited access to hundreds of data elements for insights and marketing segmentation. Among these challenges are uncertainty about who their customers are and an overall lack of access to data to create intelligent target audiences,” said Keith Huntoon, President & Co-Founder at LiftEngine. “Over the last few years, many clients have shared the challenges they face when growing their businesses. Segments can be deployed to one or more connected marketing channels for omnichannel campaigns to increase ROI and response. LaunchPad provides marketers with automated customer data management and unlimited access to hundreds of data elements for advanced customer segmentation and campaign activation.

LAUNCHPADWORKS EASY WRITER SOFTWARE

LiftEngine has announced the release of the LaunchPad Audience Segmentation & Activation Platform (LaunchPad A.S.A.P.) a new Software as a Service (SaaS) platform. A new SaaS platform for customer data management, segmentation, and omnichannel marketing.

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